Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the...
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Laurie Lehmann
Laurie Lehmann's Recent Articles
How Mattel Developed a Recipe for Success with Digital Assets
Jordan Walbesser, Mattel’s Director of Legal and Business Affairs, recently joined Alan Rechtschaffen, Trustee & Chair, Digital Assets Forum at...
How Claire’s New IP Universe Started in the Metaverse
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among...
D2 X Advertising Edition – Web3 Takeaways for Brands
The D2 X Advertising Week Web3 Beach Club Lounge held its inaugural event October 16-19 in NYC, hosting speakers from top brands like Walmart,...
How Blockchain Unlocks New Customer Connections & Community Experiences
Kigo CEO, Peter Schultze, and Kigo president and co-founder Ben Straley teamed up to discuss consumer loyalty programs at the D2 Conference Retail...
Web3 & Ecommerce Engagement for the Omniverse
At the 2023 D2 Retail Edition Conference, Zak Stambor, senior analyst for Insider Intelligence, led the panel discussion on designing Web3...
Paving the Way for Brands to Adopt the Metaverse Experience
Sidi Drissi, Brand President, bareMinerals and Buxom and AJ Dalal, Senior Managing Director, Data & Metaverse Strategy, Publicis Sapient joined...
Collectibles & Community: Reimagining Brand Loyalty
Chris Miller, Flaunt's Co-Founder, talked with Wow Bao's CEO, Geoff Alexander, about brand loyalty and ghost kitchens. Wow Bao, a leading Asian...
Redefining Retail’s Next Decade with Web3
The D2: Retail Edition Conference was held in June 2023 in Chicago. Industry leaders joined for a panel titled “From Virtual Beings and Gaming to...
Innovation with Web3: Next Gen Strategies for Brands & Retail
Passage Protocol Co-Founder Meral Arik hosted a discussion about Web3 innovation at the recent D2: Retail Edition conference. Her guests were:...