The Web3 Lounge Presented by D2

October 16-19, 2023, New York City

Brand advertisers are adopting Web3 technologies faster than any other sector. D2: Advertising Edition brought together leading brands and technology experts to share Web3 concepts, and how these are driving a shift in interaction with consumers, all while creating new opportunities when it comes to revenue streams, marketing channels, community building, and loyalty plays.

About the Web3 Lounge Presented by D2

Open to all Pass Holders, the Web3 Lounge Presented by D2 hosts four days of Web3 programming including brand case study discussions and intimate fireside chats in the D2 Lounge, alongside supplier led activations to help brands learn. With full access to Advertising Week New York, you’ll discover new trends and network with professionals from around the world — all woven with the trademark sprinkling of culture, entertainment, and surprise across The Week.


THE PENN DISTRICT, 100 W. 33rd St.

THE PENN DISTRICT is located steps away from some of New York’s greatest destinations such as Madison Square Garden, Moynihan Train Hall, and Penn Station.

Web3 Lounge Presented by D2

Featured Speakers

Racquel Douglas
Head of Athlete Partnerships

Kristin Patrick
EVP & Chief Marketing Officer

Devin Nagy
Director of Emerging Technology & Platforms

Justin Breton
Brand Experiences & Strategic Partnerships

Jordan Walbesser
Director of Legal Business & Affairs

Anubhav Mehrotra
Vice President, Product & Data

Bill Rosenthal

Midnight Oil

Josh Fried, Head of Commerce BD & Partnerships

Solana Foundation

Kenzi Inman
Director of Global Event Strategy & Development

Solana Foundation

Matias Marquez
Co-Founder & CEO

Ethos Logo

Jacob Loewenstein
SVP, BD & Strategy


Gianna Valintina
Global Head, Strategic Partnerships


Are you a leader in your industry? Do you love networking and collaborating with others? If so, we’ve been looking for you! Please click the link below to submit your speaker application.

Web3 Lounge Presented by D2


Monday, October 16 – Emerging Web3 Tech Shaping Advertising

10:00 AM: Hot Wheels, Barbie & More: Toys and Collectibles in Blockchain


Jordan Walbesser, Director of Legal & Business Affairs, Mattel

Alan Rechtschaffen, Trustee & Chair, Digital Assets Forum, Wilson Center

11:00 AM: How Web3 is Enhancing Digital Marketing

John Liu, Head of Product, Web3 & Blockchain, Amazon Web Services

Eric Forst, Founder & CEO, Blocksee

1:30 PM: How AR/VR & Web3 Technology Deepens Brand Connections with Consumers

Shxpir Huang, CGI Director & Artist, NYCAP3D 


Racquel Douglas, Head of Athlete Partnerships, Snap, Inc.  


David Morris, Experiential Consultant, NYCAP3D

2:30 PM: Merging Physical & Digital Experiences to Delight Customers

Alicia Esposito, Vice President, Content, Retail Touch Points

Matias Marquez, Co-Founder & CEO, ethos

Bill Rosenthal, President, Midnight Oil

Devin Nagy, Director of Emerging Technology & Platforms, Diageo

5:30 PM - 7:00 PM: AWConnects Happy Hour

AW Connects Happy Hour, Ground Floor Level

Tuesday, October 17 – How Web3 is Changing Community, Customer Loyalty & Gamification

11:00 AM: How Solana Foundation Helps Brands Onboard to Web3 Platforms

Josh Fried, Head of Commerce BD & Partnerships, Solana Foundation

1:30 PM: Tokenizing Fandom & Brandom with Web3

Mia Choi, Founder + President, MAS

Anubhav Mehrotra, VP Product & Data, Live Nation

Patrick Lowe, Head of Partnerships, LaLiga North America

Mike Schaiman, Founder & CEO, Gen City Labs

2:30 PM: How Claire’s Developed a New Visual Identity with Web3

Kristin Patrick, EVP & Chief Marketing Officer, Claire’s

Steven Moy, CEO, Barbarian

3:30 PM: Exploring the Vision of Live Events: How the NBA is Driving Loyalty with Web3

Kenzi Inman, Director of Global Event Strategy & Development, NBA

Meral Arik, Co-Founder, Passage Labs

5:30 PM - 7:00 PM: AWConnects Happy Hour

AW Connects Happy Hour, Ground Floor Level

Wednesday, October 18 – That’s So Web 2: What C-Suite Executives Need to Know About Web3

10:00 AM: Women In Tech: Pioneering An Inclusive & Authentic Digital Frontier

Gianna Valintina, Global Head, Strategic Partnerships, Spatial

Ariba Jahan, Founder & Host, Up Next in Tech

Simone Berry, Co-Founder, People of Crypto Lab

11:30 AM: How Walmart is Inspiring a New Generation on Emerging Platforms

Justin Breton, Brand Experiences & Strategic Partnerships, Walmart

Jacob Loewenstein, SVP, Business Development & Strategy, Spatial

1:30 PM: Why “Hamilton” Created an Immersive Experience on Roblox, and How It's Performing

Sam Ewen, Head, CoinDesk Studios

Maggie Brohn, COO, Adventureland & Executive Producer, Hamilton

Matt Edelman, President & Chief Commercial Officer, Super League

2:30 PM: C-Suite Stories: Advice I’d Give My Web2 Self

Austin Miller, Consulting Manager, EY

5:30 PM - 7:00 PM: AWConnects Happy Hour

AW Connects Happy Hour, Ground Floor Level

Thursday, October 19 – D2 Web3 Lounge Open 10:00am-4:00pm

7:30 PM - 10:00 PM: Advertising Week Wrap Party at Terminal 5

AW Wrap Party

Web3 Lounge Presented by D2


Midnight Oil
Solana Foundation
Ethos Logo
Gen City Labs