The Web3 Lounge Presented by D2

October 16-19, 2023, New York City

Brand advertisers are adopting Web3 technologies faster than any other sector. D2: Advertising Edition brings together leading brands and technology experts to share Web3 concepts, and how these are driving a shift in interaction with consumers, all while creating new opportunities when it comes to revenue streams, marketing channels, community building, and loyalty plays.

Use discount code D2-25 to get 25% off all passes to Advertising Week New York.

Pink beach

About the Web3 Lounge Presented by D2

Open to all Pass Holders, the Web3 Lounge Presented by D2 hosts four days of Web3 programming including brand case study discussions and intimate fireside chats in the D2 Lounge, alongside supplier led activations to help brands learn. With full access to Advertising Week New York, you’ll discover new trends and network with professionals from around the world — all woven with the trademark sprinkling of culture, entertainment, and surprise across The Week.


THE PENN DISTRICT, 100 W. 33rd St.

THE PENN DISTRICT is located steps away from some of New York’s greatest destinations such as Madison Square Garden, Moynihan Train Hall, and Penn Station.

Web3 Lounge Presented by D2

Featured Speakers

Racquel Douglas
Head of Athlete Partnerships

Kristin Patrick
EVP & Chief Marketing Officer

Devin Nagy
Director of Emerging Technology & Platforms

Justin Breton
Brand Experiences & Strategic Partnerships

Jordan Walbesser
Director of Legal Business & Affairs

Anubhav Mehrotra
Vice President, Product & Data

Bill Rosenthal

Midnight Oil

Josh Fried
Head of Commerce BD & Partnerships

Solana Foundation

Joey Graziano
SVP, Head of Global Event Strategy & Development

Solana Foundation

Matias Marquez
Co-Founder & CEO

Ethos Logo

Jacob Loewnstein
SVP, BD & Strategy


Gianna Valintina
Global Head, Strategic Partnerships


Are you a leader in your industry? Do you love networking and collaborating with others? If so, we’ve been looking for you! Please click the link below to submit your speaker application.

Web3 Lounge Presented by D2


Monday, October 16 – Emerging Web3 Tech Shaping Advertising

9:50 AM: D2 Web Lounge Welcome & Introductions

Kristen Brown, Emcee, Kristen Brown Presents

10:00 AM: Transforming Brand Engagement with Web 3 Technology


Jordan Walbesser, Director of Legal & Business Affairs, Mattel

11:00 AM: How Web3 is Enhancing Digital Marketing

John Liu, Head of Product, Web3 & Blockchain, Amazon Web Services

Eric Forst, Founder & CEO, Blocksee

1:30 PM: How AR/VR & Web3 Technology Deepens Brand Connections with Consumers

Shxpir Huang, CGI Director & Artist, NYCAP3D 


Racquel Douglas, Head of Athlete Partnerships, Snap, Inc.  


David Morris, Experiential Consultant, NYCAP3D

2:30 PM: Merging the Latest in Web3 Tech Advancements with the Physical Experience

Matias Marquez, Co-Founder & CEO, ethos

Bill Rosenthal, President, Midnight Oil

Tuesday, October 17 – How Web3 is Changing Community, Customer Loyalty & Gamification

10:00 AM: Coming Soon!

To Be Announced

11:00 AM: Building a Web3 Loyalty Program for Your Brand

Josh Fried, Head of Commerce BD & Partnerships, Solana

1:30 PM: Tokenizing Fandom & Brandom with Web3

Anubhav Mehrotra, VP Product & Data, Live Nation

Mike Schaiman, Founder & CEO, Gen City Labs

2:30 PM: How Claire’s Developed a New Visual identify with Web3

Kristin Patrick, EVP & Chief Marketing Officer, Claire’s

Steven Moy, CEO, Barbarian

3:30 PM: Exploring the Vision of Live Events: How the NBA is Driving Loyalty with Web3

Joey Graziano, SVP, Head of Global Event Strategy & Development, NBA

Meral Arik, Co-Founder, Passage Protocol

Wednesday, October 18 – That’s So Web 2: What C-Suite Executives Need to Know About Web3

10:00 AM: Women in Web3

Gianna Valintina, Global Head, Strategic Partnerships, Spatial

Ariba Jahan, VP, Product Experience & Innovation, Ad Council

Simone Berry, Co-Founder, People of Crypto Lab

11:30 AM: How Walmart is Inspiring a New Generation on Emerging Platforms

Justin Breton, Brand Experiences & Strategic Partnerships, Walmart

Jacob Loewenstein, SVP, Business Development & Business Strategy, Spatial

Thursday, October 19 – D2 Web3 Lounge Open 10:00am-4:00pm

Who Should Attend

  • C-Suite (CEOs, CMOs, CIOs, CDOs)
  • Marketing & Innovation Leaders
  • Social Media Marketers
  • Business Development Leaders
  • Product Launch Teams
  • Brand & Customers Experience Leaders
  • Brand, Category & Product Leaders
  • Community Managers

Interested in speaking? Contact Laurie Lehmann

Sponsor Opportunities

  • Lounge sponsor
  • Activation and networking packages
  • Thought Leadership packages
  • Tech partnership packages

Interested in sponsorship? Contact Corinne Virgulto

Corinne Virgulto

Web3 Lounge Presented by D2


Midnight Oil
Solana Foundation
Ethos Logo
Gen City Labs