Metaverse Resources
The Metaverse is…
The Metaverse is a public fusion of the physical and digital worlds. It blends blockchain technology, augmented reality, virtual reality, and artificial intelligence to create a seamless experience for the user by simulating human emotions and gestures. It is a collaborative environment that offers immersive experiences for shopping, gaming, participation in events like concerts or art galleries, and building products on the blockchain. The word “phygital” has been coined to describe the Metaverse.
Read About the Metaverse
Women In Tech: Pioneering an Inclusive & Authentic Digital Frontier
Digital platforms offer unprecedented opportunities to voice diverse perspectives, share unique stories, and cultivate creativity. Yet, in this vast landscape, it's the audacious pioneers who truly...
The Inspiration for Bringing “Hamilton” To Roblox
The iconic global Broadway musical, “Hamilton,” launched an experience on the largest global immersive platform, Roblox, an incredibly popular online platform that allows users to create, play, and...
How Walmart is Engaging the Community on Emerging Platforms
Walmart is building and engaging community by meeting them where they are. Whether it is in the store, online, in the app, or on emerging platforms, they are creating new experiences in unexpected...
Tokenizing Fandom & Brandom with Web3
Social platforms used to engage fans over the last decade are changing, as is the nature of live events. So, can Web3 help drive better fan engagement? A panel of industry experts discussed how they...
How AR, VR & Web3 Technology Deepen Brand Connections with Consumers
Web3 has helped usher in a new era of technology that engages the youngest generations. Using AR (augmented reality) with giant billboards (think NYC’s Times Square), or through VR (virtual reality)...
How the NBA is Driving Fan Loyalty with Web3
Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the NBA is leaning into Web3 technology. During the...
How Claire’s New IP Universe Started in the Metaverse
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But after the brand’s exit from...
D2 X Advertising Edition – Web3 Takeaways for Brands
The D2 X Advertising Week Web3 Beach Club Lounge held its inaugural event October 16-19 in NYC, hosting speakers from top brands like Walmart, Mattel, Snap, Inc., Diageo, AWS, Live Nation, Claire’s,...
Paving the Way for Brands to Adopt the Metaverse Experience
Sidi Drissi, Brand President, bareMinerals and Buxom and AJ Dalal, Senior Managing Director, Data & Metaverse Strategy, Publicis Sapient joined the D2 X Retail Edition Conference in June, 2023...
Ensuring Successful Web3 Execution
Heritage Vs. Emerging Brands – How to Ensure Successful Web3 Execution As the use of digital products continues to grow, brands have the chance to foster long-term engagement and brand loyalty...
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