Web3 101 Resources
Web3 101..
Web3 is the future of the internet. The next generation is decentralized, meaning it isn’t controlled by any one central authority like Google, Amazon, Microsoft, Apple, or any big tech. Web3 is much more secure, and it is created by the people, for the people. Your wallet will contain your secure credentials, and you’ll decide where and when to use it.
Read About Web3 101
How Tokens & Tokenization Are Building Consumer Trust
You’ve likely travelled somewhere to find a street corner where goods are being sold, and asked yourself “Is that Gucci bag the real deal or is it a knockoff”? You’ll be pleased to know that...
Women In Tech: Pioneering an Inclusive & Authentic Digital Frontier
Digital platforms offer unprecedented opportunities to voice diverse perspectives, share unique stories, and cultivate creativity. Yet, in this vast landscape, it's the audacious pioneers who truly...
The Inspiration for Bringing “Hamilton” To Roblox
The iconic global Broadway musical, “Hamilton,” launched an experience on the largest global immersive platform, Roblox, an incredibly popular online platform that allows users to create, play, and...
How Walmart is Engaging the Community on Emerging Platforms
Walmart is building and engaging community by meeting them where they are. Whether it is in the store, online, in the app, or on emerging platforms, they are creating new experiences in unexpected...
Tokenizing Fandom & Brandom with Web3
Social platforms used to engage fans over the last decade are changing, as is the nature of live events. So, can Web3 help drive better fan engagement? A panel of industry experts discussed how they...
Why a Spot Bitcoin ETF is Good News for Fortune 1000 Companies
On January 10, 2024, the SEC granted approval for spot bitcoin exchange-traded funds, or a BTC ETF, backed by Wall Street, a key regulatory step that will make it easier for ordinary investors to...
Delighting Customers in the Era of Web3: Merging Physical & Digital Experiences
The rapid evolution of Web3 technologies has ushered in a transformative era where the digital and physical worlds are increasingly converging. At the recent D2 X Advertising Week event, expert...
How AR, VR & Web3 Technology Deepen Brand Connections with Consumers
Web3 has helped usher in a new era of technology that engages the youngest generations. Using AR (augmented reality) with giant billboards (think NYC’s Times Square), or through VR (virtual reality)...
How Web3 is Enhancing Digital Marketing
For brand advertisers and marketers who are just learning about Web3 technology, one of the key things is to learn early about how to abstract away terminology that is new and confusing (i.e.,...
How the NBA is Driving Fan Loyalty with Web3
Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the NBA is leaning into Web3 technology. During the...
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