Blockchain Resources
Blockchain is…
Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system. A blockchain is essentially a digital ledger of transactions that is duplicated and distributed across the entire network of computer systems on the blockchain.
Read About Blockchain Technology
How Tokens & Tokenization Are Building Consumer Trust
You’ve likely travelled somewhere to find a street corner where goods are being sold, and asked yourself “Is that Gucci bag the real deal or is it a knockoff”? You’ll be pleased to know that...
Tokenizing Fandom & Brandom with Web3
Social platforms used to engage fans over the last decade are changing, as is the nature of live events. So, can Web3 help drive better fan engagement? A panel of industry experts discussed how they...
How AR, VR & Web3 Technology Deepen Brand Connections with Consumers
Web3 has helped usher in a new era of technology that engages the youngest generations. Using AR (augmented reality) with giant billboards (think NYC’s Times Square), or through VR (virtual reality)...
How Web3 is Enhancing Digital Marketing
For brand advertisers and marketers who are just learning about Web3 technology, one of the key things is to learn early about how to abstract away terminology that is new and confusing (i.e.,...
How Mattel Developed a Recipe for Success with Digital Assets
Jordan Walbesser, Mattel’s Director of Legal and Business Affairs, recently joined Alan Rechtschaffen, Trustee & Chair, Digital Assets Forum at the Wilson Center at the recent D2 X Advertising...
D2 X Advertising Edition – Web3 Takeaways for Brands
The D2 X Advertising Week Web3 Beach Club Lounge held its inaugural event October 16-19 in NYC, hosting speakers from top brands like Walmart, Mattel, Snap, Inc., Diageo, AWS, Live Nation, Claire’s,...
What the C-Suite Needs to Know About Blockchain for Business
Blockchain for Business The following is a summary of a presentation provided by Dale Chrystie, Business Fellow and Blockchain Strategist at FedEx at the 2022 D2 Summit in New York City. Key Points...
10 Things to Know About Blockchain
Web3 means business in 2023. Are blockchain-enabled digital ecosystems right for your company or industry? Technology expert Willayna Banner outlines the questions each business should ask, and the...
How Do You Get a Crypto Wallet?
So, how do you get a wallet for Crypto & NFTS? The term ‘wallet’ is somewhat of a misnomer as crypto wallets don’t store cryptocurrency in the same way physical wallets hold cash. Instead, they...
Are You Compatible?
As You Wade into Web3, Know dApps Need a Support Ecosystem Web3 technologies are positioned as the next big thing in business. In fact, technology research and consulting firm, Gartner, estimates...
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