NFTs Resources
NFTs are…
NFTs are unique digital assets that are anything from digital art, sport and entertainment collectibles, and in-game items to digital real estate. The value of an NFT for anyone who buys one is that it is unique and verifiable on the blockchain. There is no other exactly like it. NFTs can be purchased or sold at any number of marketplaces and exchanges, all of which require the use of a digital wallet.
Read About NFTs
How Tokens & Tokenization Are Building Consumer Trust
You’ve likely travelled somewhere to find a street corner where goods are being sold, and asked yourself “Is that Gucci bag the real deal or is it a knockoff”? You’ll be pleased to know that...
Tokenizing Fandom & Brandom with Web3
Social platforms used to engage fans over the last decade are changing, as is the nature of live events. So, can Web3 help drive better fan engagement? A panel of industry experts discussed how they...
How AR, VR & Web3 Technology Deepen Brand Connections with Consumers
Web3 has helped usher in a new era of technology that engages the youngest generations. Using AR (augmented reality) with giant billboards (think NYC’s Times Square), or through VR (virtual reality)...
How Mattel Developed a Recipe for Success with Digital Assets
Jordan Walbesser, Mattel’s Director of Legal and Business Affairs, recently joined Alan Rechtschaffen, Trustee & Chair, Digital Assets Forum at the Wilson Center at the recent D2 X Advertising...
D2 X Advertising Edition – Web3 Takeaways for Brands
The D2 X Advertising Week Web3 Beach Club Lounge held its inaugural event October 16-19 in NYC, hosting speakers from top brands like Walmart, Mattel, Snap, Inc., Diageo, AWS, Live Nation, Claire’s,...
Collectibles & Community: Reimagining Brand Loyalty
Chris Miller, Flaunt's Co-Founder, talked with Wow Bao's CEO, Geoff Alexander, about brand loyalty and ghost kitchens. Wow Bao, a leading Asian concept, adopted web3 by creating Digital...
Ensuring Successful Web3 Execution
Heritage Vs. Emerging Brands – How to Ensure Successful Web3 Execution As the use of digital products continues to grow, brands have the chance to foster long-term engagement and brand loyalty...
Building a Brand Community in Web3
Building a brand community in Web3 involves leveraging the unique capabilities of Web3 technology, like blockchain, crypto, and decentralization, to foster a sense of belonging, collaboration, and...
Web3 and the NBA
Web3 is the promise of a solution to traditional problems. Businesses should take time to reflect on the opportunities Web3 does and doesn’t offer. Brands and Fortune 1000 companies can take a...
Leveraging the Utilities of NFTs
We are currently just in the beginning of knowing what the metaverse can and will do. NFTs are another tool for brands to engage their consumers. Consumers have the same drivers and motivators as...
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