How Walmart is Engaging the Community on Emerging Platforms

Walmart is building and engaging community by meeting them where they are. Whether it is in the store, online, in the app, or on emerging platforms, they are creating new experiences in unexpected ways. Justin Breton, Director of Brand Experiences &a

Tokenizing Fandom & Brandom with Web3

Social platforms used to engage fans over the last decade are changing, as is the nature of live events. So, can Web3 help drive better fan engagement? A panel of industry experts discussed how they are using Web3 to onboard, engage, and reward super

How the NBA is Driving Fan Loyalty with Web3

Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the NBA is leaning into Web3 technology. During the pandemic, she spent time learning about the platforms t

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive