How Gaming Is Shaping Customer Loyalty

Immersive experiences have emerged as a cornerstone in shaping customer loyalty across diverse industries. In today’s hyperconnected world, where consumers are inundated with information and choices, brands have turned to gaming which uses imme

How the NBA is Driving Fan Loyalty with Web3

Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the NBA is leaning into Web3 technology. During the pandemic, she spent time learning about the platforms t

New PUMA Looks Courtesy of Meta

New Puma Looks Because self-expression and representation matter in the Metaverse, Meta has introduced new body shapes and improved hair and clothing textures to customize Meta Avatars in even greater detail. They’ve partnered with several brands,