Web3 is the promise of a solution to traditional problems. Businesses should take time to reflect on the opportunities Web3 does and doesn’t offer. Brands and Fortune 1000 companies can take a traditional challenge and create something new through

Getting Started Strategies for the C-Suite The journey into Web3 is undoubtedly something you’ve likely never expected to take. There is a lot to learn and synthesize as the fundamental principles are a transformational shift from Web2. Building a

Non-fungible tokens (NFTs) have been shaking up the marketing world of late. Brands are embracing this new generation of assets in wholly unique and memorable ways. What are NFTs? NFTs are digital assets that cannot be duplicated but can be copied. T

Popular NFTs Howard Schultz, the Founder of Starbucks, announced its highly successful loyalty program would be coupled with an NFT. What many are calling an exceptional move – the program is called the Starbucks Odyssey – will be solely for

Blockchain Technology Traditional energy consumption requires an intermediary. You buy your electricity from a local provider, who is buying their supply from a larger oil or gas company. Over four years ago, Shell Oil made its first blockchain trans

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury category is undergoing a significant transformation. As younger consumers gain greater spending power