Building a brand community in Web3 involves leveraging the unique capabilities of Web3 technology, like blockchain, crypto, and decentralization, to foster a sense of belonging, collaboration, and shared values among community members. A Web3 communi

Eight Takeaways for Web3 from the 2023 D2: Retail Edition Conference – A First of Its Kind for Brands The D2: Retail Edition Conference, held June 13 in Chicago alongside the Retail Innovation Conference & Expo, was a huge success, hosting spea

Web3 is the promise of a solution to traditional problems. Businesses should take time to reflect on the opportunities Web3 does and doesn’t offer. Brands and Fortune 1000 companies can take a traditional challenge and create something new through

Getting Started Strategies for the C-Suite The journey into Web3 is undoubtedly something you’ve likely never expected to take. There is a lot to learn and synthesize as the fundamental principles are a transformational shift from Web2. Building a

Non-fungible tokens (NFTs) have been shaking up the marketing world of late. Brands are embracing this new generation of assets in wholly unique and memorable ways. What are NFTs? NFTs are digital assets that cannot be duplicated but can be copied. T