How Tokens & Tokenization Are Building Consumer Trust
You’ve likely travelled somewhere to find a street corner where goods are being sold, and asked yourself “Is that Gucci bag the real deal or is it a knockoff”? You’ll be pleased to know that retailers care if the items consumers are buying ar
Tokenizing Fandom & Brandom with Web3
Social platforms used to engage fans over the last decade are changing, as is the nature of live events. So, can Web3 help drive better fan engagement? A panel of industry experts discussed how they are using Web3 to onboard, engage, and reward super
How Mattel Developed a Recipe for Success with Digital Assets
Jordan Walbesser, Mattel’s Director of Legal and Business Affairs, recently joined Alan Rechtschaffen, Trustee & Chair, Digital Assets Forum at the Wilson Center at the recent D2 X Advertising Week event to spotlight the exciting intersection o
Collectibles & Community: Reimagining Brand Loyalty
Chris Miller, Flaunt’s Co-Founder, talked with Wow Bao’s CEO, Geoff Alexander, about brand loyalty and ghost kitchens. Wow Bao, a leading Asian concept, adopted web3 by creating Digital CollectaBaos, enhancing the Bao Bucks program for al