Building a brand community in Web3 involves leveraging the unique capabilities of Web3 technology, like blockchain, crypto, and decentralization, to foster a sense of belonging, collaboration, and shared values among community members. A Web3 communi

Web3 is the promise of a solution to traditional problems. Businesses should take time to reflect on the opportunities Web3 does and doesn’t offer. Brands and Fortune 1000 companies can take a traditional challenge and create something new through

We are currently just in the beginning of knowing what the metaverse can and will do. NFTs are another tool for brands to engage their consumers. Consumers have the same drivers and motivators as before (personal identity, utility, and social connect

NFTs, or non-fungible tokens, are digital assets that are unique and cannot be replicated or exchanged for something else of equal value. They are often used to represent digital art, collectibles, and other digital assets that have inherent value. B