Making NFT Customers Feel Special

January 23, 2023

NFTs, or non-fungible tokens, are digital assets that are unique and cannot be replicated or exchanged for something else of equal value. They are often used to represent digital art, collectibles, and other digital assets that have inherent value. Because each NFT is unique, owning one can make a person feel like they have something that is truly one-of-a-kind. Continue reading to learn more about how making NFT customers feel special is easy.

Make Your NFT Customers Feel Special

One of the key benefits of NFTs is that with added utility, the most loyal or biggest fans can be made to feel extra special and exclusive. Providing exclusive accessibility to an occasion, membership, or feature not available to all gives that feeling of exclusivity. This is often particularly appealing to collectors, early adopters, and those who value having rare and valuable items. NFTs with utility help create that bridge to customer loyalty when they add your NFT to their wallet.

Use Case Examples

Starbucks Odyssey

This new initiative, which includes coffee-themed NFTs that translate to real-world experiences, is an extension of Starbucks’ existing loyalty program. It’s a way for the most loyal customers to earn a broader, more diverse set of rewards beyond traditional perks. Instead, Odyssey introduces a new platform where customers can engage with interactive activities called “Journeys” that, when complete, allow members to earn collectible Journey Stamps. These Stamps unlock special experiences, including a virtual class that teaches you how to make espresso martinis, or access to unique artist merchandise. As you earn more points and NFTs, you may be able to attend special events hosted at Starbucks Reserve Roasteries or even a trip to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.


The NFL turned the tickets to Superbowl LVI into NFTs, which featured each attendee’s section, row, and seat, providing a digital keepsake from their Super Bowl experience. Tom Brady, the undisputed G.O.A.T. of the NFL, has partnered with his team, the Tampa Bay Buccaneers, to release an NFT with the Brady season experience ticket. One of the specialties of the NFT ticket is that it updates with Brady’s statistics as the games occur. And it also gives fans unique access to exclusive content, digital collectibles, custom-made merchandise, and private, in-person events. This signature experience attempts to bring fans closer to the team and Tom Brady himself. With only 2,500 NFTs available at $750 each, these will be gone faster than lightning.


Adidas has taken a slightly different path to entering the space, choosing to partner with several web3 native projects and organizations (including Bored Ape Yacht Club, PixelVault, and the influencer G Money). They have launched projects aimed at the Metaverse – specifically ‘mystery pods’, where were later able to be used to receive a fluorescent green Adidas tracksuit, as well as other merchandise.  In addition, Adidas NFT holders received a second benefit – an additional NFT which converted into one of several different unique metaverse wearables.  As they continue to evolve their web3 programs, Adidas is using the space both as a unique consumer engagement and a testing ground for the future – and is deeply embedded with their consumer base who are both Adidas fans as well as NFT collectors. In addition to making your NFT customers feel special and exclusive, NFTs with utility provide a level of authenticity and provenance that is not possible with traditional digital assets. Whether you are a collector, artist, or simply someone who appreciates the value of unique digital assets, NFTs have the potential to make you feel special and exclusive in a way that is not possible with traditional digital assets.

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