Immersive experiences have emerged as a cornerstone in shaping customer loyalty across diverse industries. In today’s hyperconnected world, where consumers are inundated with information and choices, brands have turned to gaming which uses imme

You’ve likely travelled somewhere to find a street corner where goods are being sold, and asked yourself “Is that Gucci bag the real deal or is it a knockoff”? You’ll be pleased to know that retailers care if the items consumers are buying ar

Digital platforms offer unprecedented opportunities to voice diverse perspectives, share unique stories, and cultivate creativity. Yet, in this vast landscape, it’s the audacious pioneers who truly shape the narrative. D2 recently hosted a pane

The iconic global Broadway musical, “Hamilton,” launched an experience on the largest global immersive platform, Roblox, an incredibly popular online platform that allows users to create, play, and share their own video games and virtual worlds.

Walmart is building and engaging community by meeting them where they are. Whether it is in the store, online, in the app, or on emerging platforms, they are creating new experiences in unexpected ways. Justin Breton, Director of Brand Experiences &a

Social platforms used to engage fans over the last decade are changing, as is the nature of live events. So, can Web3 help drive better fan engagement? A panel of industry experts discussed how they are using Web3 to onboard, engage, and reward super