Why a Spot Bitcoin ETF is Good News for Fortune 1000 Companies

On January 10, 2024, the SEC granted approval for spot bitcoin exchange-traded funds, or a BTC ETF, backed by Wall Street, a key regulatory step that will make it easier for ordinary investors to put money into digital currency. This marks a groundb

Delighting Customers in the Era of Web3: Merging Physical & Digital Experiences

The rapid evolution of Web3 technologies has ushered in a transformative era where the digital and physical worlds are increasingly converging. At the recent D2 X Advertising Week event, expert industry speakers joined to explore the intersection of

How the NBA is Driving Fan Loyalty with Web3

Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the NBA is leaning into Web3 technology. During the pandemic, she spent time learning about the platforms t

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive