Building Your Web3 Roadmap

Getting Started Strategies for the C-Suite The journey into Web3 is undoubtedly something you’ve likely never expected to take. There is a lot to learn and synthesize as the fundamental principles are a transformational shift from Web2. Building a

Marketing with NFTs – What Can You Learn from Big Brands?

Non-fungible tokens (NFTs) have been shaking up the marketing world of late. Brands are embracing this new generation of assets in wholly unique and memorable ways. What are NFTs? NFTs are digital assets that cannot be duplicated but can be copied. T

Popular NFTs You’ve Never Heard of Before

Popular NFTs Howard Schultz, the Founder of Starbucks, announced its highly successful loyalty program would be coupled with an NFT. What many are calling an exceptional move – the program is called the Starbucks Odyssey – will be solely for

Shell Oil and Blockchain Technology

Blockchain Technology Traditional energy consumption requires an intermediary. You buy your electricity from a local provider, who is buying their supply from a larger oil or gas company. Over four years ago, Shell Oil made its first blockchain trans

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury category is undergoing a significant transformation. As younger consumers gain greater spending power

Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Removing Friction During the Transaction PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyon