How the NBA is Driving Fan Loyalty with Web3

Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the NBA is leaning into Web3 technology. During the pandemic, she spent time learning about the platforms t

How Mattel Developed a Recipe for Success with Digital Assets

Jordan Walbesser, Mattel’s Director of Legal and Business Affairs, recently joined Alan Rechtschaffen, Trustee & Chair, Digital Assets Forum at the Wilson Center at the recent D2 X Advertising Week event to spotlight the exciting intersection o

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive

Building a Brand Community in Web3

Building a brand community in Web3 involves leveraging the unique capabilities of Web3 technology, like blockchain, crypto, and decentralization, to foster a sense of belonging, collaboration, and shared values among community members. A Web3 communi