How the NBA is Driving Fan Loyalty with Web3

Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the NBA is leaning into Web3 technology. During the pandemic, she spent time learning about the platforms t

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive

Paving the Way for Brands to Adopt the Metaverse Experience

Sidi Drissi, Brand President, bareMinerals and Buxom and AJ Dalal, Senior Managing Director, Data & Metaverse Strategy, Publicis Sapient joined the D2 X Retail Edition Conference in June, 2023 to talk about Buxom’s Metaverse experience, called