Heritage Vs. Emerging Brands – How to Ensure Successful Web3 Execution As the use of digital products continues to grow, brands have the chance to...
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Laurie Lehmann
Laurie Lehmann's Recent Articles
How PepsiCo is Onboarding Brands into Web3
Kate Brady, leader of PepsiCo’s Next Gen Direct-to-Consumer Connections and Innovation team, took the stage to close out the D2 Summit: Retail...
This Is the Moment to Humanize Digital
Frances Yu, partner and global lead for digital strategy for Deloitte took the stage at the D2 Summit: Retail Edition in Chicago this past June to...
Building a Brand Community in Web3
Building a brand community in Web3 involves leveraging the unique capabilities of Web3 technology, like blockchain, crypto, and decentralization, to...
Ways AI is Driving Web3 Innovation
AI is playing a significant role in driving innovation within the Web3 ecosystem. AI technologies, when integrated with Web3, enhance various...
Transforming Brand Fandom Through Gamification
Transforming Brand Fandom Through Gamification Web3 has seen a steady stream of brands ramping up efforts to edge a way into the traditional gaming...
Eight Takeaways for Web3
Eight Takeaways for Web3 from the 2023 D2: Retail Edition Conference – A First of Its Kind for Brands The D2: Retail Edition Conference, held June...
New PUMA Looks Courtesy of Meta
New Puma Looks Because self-expression and representation matter in the Metaverse, Meta has introduced new body shapes and improved hair and...
Developing a Web3 Strategy During An Economic Downturn
The current economic downturn has had a significant impact on businesses worldwide. In challenging times such as these, it is essential for those...
AI & Web3 – Changing Business as We Know It
AI & Web3 Web3 is helping businesses move in a new direction, to better connect with customers and engage the newest generation of teenagers and...