Web 3 is one of many possible paths for future technological advancement. Through the race towards the metaverse, we’ll see more advanced ways for...
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Laurie Lehmann
Laurie Lehmann's Recent Articles
NFT Marketplaces & Their Part in the Blockchain
NFT marketplaces sound just like you’d imagine, as a place where you can buy, sell, and trade digital assets using Crypto. It is not a physical...
Marketing with NFTs – What Can You Learn from Big Brands?
Non-fungible tokens (NFTs) have been shaking up the marketing world of late. Brands are embracing this new generation of assets in wholly unique and...
Popular NFTs You’ve Never Heard of Before
Popular NFTs Howard Schultz, the Founder of Starbucks, announced its highly successful loyalty program would be coupled with an NFT. What many are...
Shell Oil and Blockchain Technology
Blockchain Technology Traditional energy consumption requires an intermediary. You buy your electricity from a local provider, who is buying their...
As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital
Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury...
Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience
Removing Friction During the Transaction PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since...
Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events
Bloomingdale's and the Virtual Store Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a...
Retail in the Metaverse
Retail in the Metaverse The world has entered the next frontier of a commerce technological revolution. Move over real life; the metaverse is here....
4 Ways Retailers Can Add Crypto Successfully
Many people in finance and retail considered 2021 the “year of the cryptocurrency.” In November, the mayor-elect of New York City, Eric Adams, sent...