Howard Schultz, the Founder of Starbucks, announced its highly successful loyalty program would be coupled with an NFT. What many are calling an exceptional move – the program is called the Starbucks Odyssey – will be solely for Starbucks Rewards loyalty program members and employees in the United States. Members can earn and purchase digital collectible stamps in the form of non-fungible tokens (NFTs). Evidently, Starbucks is positioning itself for the future – unlocking access to immersive coffee experiences from unique merchandise and artist collaborations to invitations to exclusive events. It is likely to become one of many popular NFTs.
Leading innovative brands like Starbucks are adapting web3 innovations. It is an impactful event to see. However, there are many popular NFTs you’ve likely never heard of before. Moonbirds, Bored Apes Yacht Club, and Azuki are just a few top performers based on trading volume. To see the latest data, visit NFT Scout as they track the top sellers, just like Billboard tracks top trending music.
Top 5 Brands with the Most NFT Revenue
Nike, Dolce & Gabbana, Tiffany & Co., Gucci, and Adidas are the top 5 brands with the most revenue. Nike is the undisputed king of NFTs. It’s way ahead of its competitors with overall revenue generated through NFT sales in terms of the number of transactions. Because fashion and luxury brands are comfortable using virtual reality experiences, they have the best run as early adopters. B2B companies can now lean in and understand the best ways to engage their customers.
The technology is what makes NFTs interesting. It reveals their broader promise as a vehicle to bypass the platform-centric marketing world of Web2 and reclaim ownership of their digital consumer relationships. Looking ahead, NFTs could be the central digital touchpoint between brands and their consumers — the one the brand controls itself. The possibilities are endless.