Web3 101 Resources
Web3 101..
Web3 is the future of the internet. The next generation is decentralized, meaning it isn’t controlled by any one central authority like Google, Amazon, Microsoft, Apple, or any big tech. Web3 is much more secure, and it is created by the people, for the people. Your wallet will contain your secure credentials, and you’ll decide where and when to use it.
Read About Web3 101
How the NBA is Driving Fan Loyalty with Web3
Kenzi Inman, Director of Global Event Strategy & Development at the NBA, recently joined the D2 X Advertising Week event to talk about how the NBA is leaning into Web3 technology. During the...
How Claire’s New IP Universe Started in the Metaverse
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But after the brand’s exit from...
D2 X Advertising Edition – Web3 Takeaways for Brands
The D2 X Advertising Week Web3 Beach Club Lounge held its inaugural event October 16-19 in NYC, hosting speakers from top brands like Walmart, Mattel, Snap, Inc., Diageo, AWS, Live Nation, Claire’s,...
How Blockchain Unlocks New Customer Connections & Community Experiences
Kigo CEO, Peter Schultze, and Kigo president and co-founder Ben Straley teamed up to discuss consumer loyalty programs at the D2 Conference Retail Edition. Kigo is a blockchain technology company...
Web3 & Ecommerce Engagement for the Omniverse
At the 2023 D2 Retail Edition Conference, Zak Stambor, senior analyst for Insider Intelligence, led the panel discussion on designing Web3 e-commerce engagement for the omniverse. He was joined on...
Paving the Way for Brands to Adopt the Metaverse Experience
Sidi Drissi, Brand President, bareMinerals and Buxom and AJ Dalal, Senior Managing Director, Data & Metaverse Strategy, Publicis Sapient joined the D2 X Retail Edition Conference in June, 2023...
Collectibles & Community: Reimagining Brand Loyalty
Chris Miller, Flaunt's Co-Founder, talked with Wow Bao's CEO, Geoff Alexander, about brand loyalty and ghost kitchens. Wow Bao, a leading Asian concept, adopted web3 by creating Digital...
Redefining Retail’s Next Decade with Web3
The D2: Retail Edition Conference was held in June 2023 in Chicago. Industry leaders joined for a panel titled “From Virtual Beings and Gaming to Generative AI” where they talked about the influence...
Innovation with Web3: Next Gen Strategies for Brands & Retail
Passage Protocol Co-Founder Meral Arik hosted a discussion about Web3 innovation at the recent D2: Retail Edition conference. Her guests were: Gmoney, the CEO of 9dccc and Admit One, is an...
Ensuring Successful Web3 Execution
Heritage Vs. Emerging Brands – How to Ensure Successful Web3 Execution As the use of digital products continues to grow, brands have the chance to foster long-term engagement and brand loyalty...
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