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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

by Laurie Lehmann | Sep 27, 2022 | Early Adopters, Metaverse

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury category is undergoing a significant transformation. As younger consumers gain greater spending power, once notoriously...
Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events

Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events

by Laurie Lehmann | Sep 27, 2022 | Early Adopters, Metaverse

Bloomingdale’s and the Virtual Store Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150th anniversary. A 150th Anniversary Collection of exclusive limited-edition...

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