Metaverse Resources
The Metaverse is…
The Metaverse is a public fusion of the physical and digital worlds. It blends blockchain technology, augmented reality, virtual reality, and artificial intelligence to create a seamless experience for the user by simulating human emotions and gestures. It is a collaborative environment that offers immersive experiences for shopping, gaming, participation in events like concerts or art galleries, and building products on the blockchain. The word “phygital” has been coined to describe the Metaverse.
Read About the Metaverse
How Claire’s New IP Universe Started in the Metaverse
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But after the brand’s exit from...
D2 X Advertising Edition – Web3 Takeaways for Brands
The D2 X Advertising Week Web3 Beach Club Lounge held its inaugural event October 16-19 in NYC, hosting speakers from top brands like Walmart, Mattel, Snap, Inc., Diageo, AWS, Live Nation, Claire’s,...
Paving the Way for Brands to Adopt the Metaverse Experience
Sidi Drissi, Brand President, bareMinerals and Buxom and AJ Dalal, Senior Managing Director, Data & Metaverse Strategy, Publicis Sapient joined the D2 X Retail Edition Conference in June, 2023...
Ensuring Successful Web3 Execution
Heritage Vs. Emerging Brands – How to Ensure Successful Web3 Execution As the use of digital products continues to grow, brands have the chance to foster long-term engagement and brand loyalty...
This Is the Moment to Humanize Digital
Frances Yu, partner and global lead for digital strategy for Deloitte took the stage at the D2 Summit: Retail Edition in Chicago this past June to talk about how to humanize digital. In her...
Ways AI is Driving Web3 Innovation
AI is playing a significant role in driving innovation within the Web3 ecosystem. AI technologies, when integrated with Web3, enhance various aspects of Web3, enabling new functionalities and...
Transforming Brand Fandom Through Gamification
Transforming Brand Fandom Through Gamification Web3 has seen a steady stream of brands ramping up efforts to edge a way into the traditional gaming space to build communities and brand loyalty....
Welcome to the Metaverse
On average, 52 million users use Roblox daily. 50% of those users are over the age of 13. The platforms on the metaverse all have a parallel digital reality component and are highly social. For...
Changing the Customer Experience
Brands need to explore joining the metaverse, including the world of NFTs because that is where the next generation of consumers is engaging with brands. NFTs, sometimes known as digital...
The D2 Summit – Where Web2 Meets Web3
The D2 Summit D2 stands for Decentralization Deciphered. The purpose of the D2 brand, and the live event known as the D2 Summit, is to be the bridge between Web2 companies and Web3 possibilities....
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