*Schedule subject to change.

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Meet Shirley

Shirley Gao
PacSun, Chief Information Officer

Session: Accepting Crypto Payments – Expanding Your Customer Reach

Shirley Gao is the Chief Information Officer at Pacific Sunwear, an apparel brand dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Shirley previously served as the CIO for PSEB LLC, which was a group company including both Pacific Sunwear and Eddie Bauer. Prior to joining PSEB, Shirley held the position of SVP and CIO at Young’s Market Company for four years and led the digital transformation for the $3.5B revenue wholesale distribution business. Shirley advanced her career to Global Chief Information Officer during her 12-year service at Guess?, Inc.

Shirley’s areas of experience include Information Technology, Information Security, Retail, Wholesale, Warehouse Management, Loyalty and CRM, Planning and Allocation, e-Commerce and Omni-channel, Financial and HR systems, and IT Compliance. She successfully led multiple digital transformations and technology modernization, enterprise carve-outs, and business integrations. Shirley has been leading the companies’ technology integration and optimization throughout the pandemic challenges.

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